Embargo until 11:30 a.m. Sept. 13, 2012
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Consumer Credit Counseling Service of Forsyth County, Inc. Changes Name to Financial Pathways of the Piedmont
Agency Celebrates 40 Years of Service to the Community
WINSTON-SALEM, N.C. (September 13, 2012) — Consumer Credit Counseling Service of Forsyth County, Inc., the area’s leading non-profit consumer financial counseling service and a United Way of Forsyth County partner agency, today announced that it will change its name to Financial Pathways of the Piedmont to better reflect the current services of the agency. The name change will become effective immediately and will be reflected on all of the organization’s materials, including a new logo and an update to its web site.
The renaming is taking place to better reflect Financial Pathways of the Piedmont’s current capabilities and to appeal to potential clients. The organization offers educational programs to residents of Forsyth and surrounding counties to help families build wealth, achieve financial self-sufficiency, attain financial stability, and handle financial crises. Financial Pathways of the Piedmont provides services through the Center for Home Ownership, the Homebuyer Education Center, the Center for Financial Education, and Senior Financial Care®.
“Over the past decade, the scope of services Financial Pathways of the Piedmont provides to area residents has expanded far beyond credit counseling and debt management to include home ownership programs, senior money management programs. education and general financial coaching,” said Peter Laroche, president and CEO of Financial Pathways of the Piedmont. “We feel that the name of our organization should reflect the expanded role we play in helping our clients achieve financial stability and independence.”
The name change was announced during CCCS’s 40th anniversary luncheon today. The organization was founded in 1972 to provide professional consumer education and comprehensive financial and housing guidance to members of Forsyth County. To date, more than 400,000 area residents have been assisted by CCCS.
“ CCCS, and now Financial Pathways of the Piedmont ,has worked for 40 years to empower the residents of Forsyth County with the skills and opportunities to enhance their financial stability and security,” said Laroche. “We are proud of the work we have done for individuals and families in our area and look forward to continue to help those in our area reach their financial goals.”
The logo was designed to distinguish Financial Pathways of the Piedmont from fee-based financial services companies. The contrasting combination of the heart shape and the dollar sign conveys the organization’s altruistic mission and caring approach in a unique, simple and universally understood way. At the same time, the lower-case presentation of the organization’s name enhances the sense of friendliness versus formality.
The Russell Agency designed the logo and the marketing committee of CCCS developed the name. The new URL for Financial Pathways of the Piedmont will be www. financialpaths.org
CCCS was established in 1972 as a 501(c)3 non-profit educational organization to provide professional consumer education and comprehensive financial and housing guidance to all members of the community. A member of and partially funded by the Forsyth and Davie County United Ways, CCCS addresses the issue of personal finance as it relates to individual, family and community well-being, including the critical components of self-sufficiency and home ownership. It serves area residents through offices in Winston-Salem, Kernersville, Mocksville and Statesville. For more information, please visit www cccsforsyth. org.