About Us

Mission: Helping people build financial well-being.

Vision: Financial well-being for everyone in our community.

Tag line: Improving lives through education and coaching!

What is Financial well-being: Regardless of one’s age, race, income, livelihood or first language- everyone has a desire to achieve financial well-being, in which he/she

  • Feels in control of day-to-day finances;
  • Has the capacity to absorb a financial shock;
  • Is on track to meet financial goals, whatever they may be;
  • Has the financial freedom to make some choices that make life enjoyable

*the above definition is the result of research done by the Corporation for Enterprise Development (CFED)

What we do: Many area residents struggle with debt, lost jobs, or low wages. Some lack the financial literacy to solve common money problems, and many feel shame and blame themselves. Our expert, certified financial educators and counselors offer confidential, caring assistance, free or for a very low fee.

We help individuals and families resolve debt; learn to budget and use credit wisely; avoid foreclosure and other financial crises; and set and meet financial goals such as saving for education or for homeownership. We serve clients via classes in financial literacy and other specialized topics; one-on-one counseling and coaching; place-based interventions; and outreach to diverse communities through use of a mobile financial capability unit.

Why we serve: Today, in nearly every indicator of financial health, households in the Winston-Salem and surrounding areas fall below national  and state averages. In spite of hard work and their best efforts, families find themselves limited by asset poverty, troubled by bad credit, or threatened with foreclosure. This stresses parents, puts children at risk, and robs seniors of a peaceful retirement.


501c 3


Agency Policy

Bi Laws


To donate click here.

Who we are: Financial Pathways of the Piedmont is local nonprofit agency that has served the Winston Salem area and surrounding communities for more than forty years. During 2018 we served 3912 clients of record and also directly benefitted the estimated 12,187 family members of these clients.

Why we changed our name: Founded as Consumer Credit Counseling Service of Forsyth County, we changed our name in 2012 to Financial Pathways of the Piedmont. This change reflects the enormous variety of services we now offer our clients.